Montra Electric Empowers Sustainable Transport in Amritsar through RAAHI Project

Mumbai- Montra Electric, the EV brand of the 123-year-old Murugappa Group has taken a momentous stride toward sustainable mobility by being empaneled as one of the OEMs under the Rejuvenation of Auto-rickshaws in Amritsar through Holistic Intervention (RAAHI) project. The project is part of the City Investments to Innovate, Integrate, and Sustain (CITIIS) program under the Ministry of Housing and Urban Development.

Launched in 2019, the RAAHI plan aims to replace more than 12,000 outdated diesel three-wheelers. The Amritsar Smart City Ltd staff carefully chooses and examines each winner. Every beneficiary of the RAAHI plan is eligible for a ₹1,40,000 subsidy. Should the client decide to buy the Montra Electric Super Auto entirely, their account will receive the entire subsidy. The FAME savings are in addition to this subsidy. On pink electric vehicles, women drivers will receive a 90% subsidy, and NSDC skill development courses are also available to their families. 

Mr. KK Paul, Managing Director, TI Clean Mobility (TICMPL) said that, We are pleased to be an OEM partner in the RAAHI Project. As part of this program, we are excited to provide beneficiaries with our cutting-edge electric 3-wheelers. Acknowledging the crucial function of three-wheelers in final-mile conveyance, Montra Electric is dedicated to augmenting last-mile mobility via inventive design and functionality. Our sustainable mobility solutions have the potential to completely transform India's transportation system. 

A key component of City Investments to Innovate, Integrate, and Sustain (CITIIIS), the RAAHI project aims to reduce air pollution levels in cities. Six interrelated components make up this initiative: an abundance of charging stations for electric vehicles; support for the three-wheeler sector; creation of employment chances; improvement of pedestrian safety; improvement of first and last-mile connection; and promotion of healthier air quality. 

Potential drivers need to be members of the Amritsar Auto-Rickshaw Drivers Cooperative Society in order to be eligible for the benefits provided by the RAAHI program. They must also have a valid driver's license, a membership slip from the society, the registration certificate for their prior vehicle, and either an Aadhar card or a voter card. 

TI Clean Mobility, a subsidiary of Tube Investments of India, has unveiled the Montra Super Auto, a game-changer in last-mile transportation. Boasting a 10 kWh battery pack, it delivers a range of 203km and a peak torque of 60 Nm, with a top speed of 55kmph. Innovative multi-drive modes and Park Assist Mode enhance efficiency and city maneuverability. Safety is paramount, and comfort is prioritized with double fork front suspension, a spacious cabin, and ample luggage space. Advanced telematics, digital financing, and comprehensive support services ensure a hassle-free ownership experience.

About Montra Electric (TI Clean Mobility Pvt Ltd, Murugappa Group):

Montra Electric, under TI Clean Mobility Pvt Ltd, is leading the charge in eco-friendly mobility solutions, particularly in the Three-Wheeler Electric Mobility sector. With plans to expand into other segments like Small Commercial, Heavy Commercial, and Tractors, the brand is committed to fostering a sustainable and green India. Owned by the Murugappa Group, a powerhouse conglomerate established in 1900 with a turnover of INR 742 billion, Montra Electric benefits from a rich legacy and vast resources.