Greaves Retail Launches First 'Master Distributor Outlet' for AutoEVMart in Chennai

The master distributor model would serve as a growth engine for AutoEVMart and related OEMs, enabling market expansion without requiring direct participation in each transaction.

Bangalore- Greaves Retail., an Indian fuel-agnostic mobility solutions supplier and a division of Greaves Cotton Limited., has establishes a new paradigm for market access with the AutoEVMart's first-ever master distributor store in Chennai. The store was opened in front of Greaves Retail's top leadership at G.N.T. Road, Thandalkalani Village, Puzhal. By tackling important issues like transportation costs and Minimum Order Quantities (MOQ) for dealers, this innovative idea seeks to alter the electric 3-wheeler market and underline Greaves Retail's dedication to industry transformation.

The master distributor model would serve as a growth engine for AutoEVMart and related OEMs, enabling market expansion without requiring direct participation in each transaction. As a result, OEMs will be able to concentrate on strategic expansion efforts and brand development, utilizing the master distributor's expertise in day-to-day operations management. Customer service will be improved by having the master distributor function as the local point of contact. This will guarantee quick responses to questions, efficient handling of warranty claims, and quick issue resolution.

The master distributor outlet in Chennai will serve as a launch pad for the establishment of multiple dealerships across the city, fostering market accessibility. This innovative approach will also enable smaller dealerships to access a diverse range of electric 3-wheelers from a variety of OEMs, empowering them to cater to a variety of customer preferences and demands, ultimately boosting sales potential.

Mr. Narasimha Jayakumar, CEO, Greaves Retail, said that, The master distributor model would serve as a growth engine for AutoEVMart and related OEMs, enabling market expansion without requiring direct participation in each transaction. As a result, OEMs will be able to concentrate on strategic expansion efforts and brand development, utilizing the master distributor's expertise in day-to-day operations management. Customer service will be improved by having the master distributor function as the local point of contact. This will guarantee quick responses to questions, efficient handling of warranty claims, and quick issue resolution.

Mr. Vivek Dhawan, Director of Sales, Marketing, and Service at Omega Seiki Mobility (OSM), said that, We at OSM are excited to share the news of our partnership with Greaves Retail. With the integration of Greaves Retail's strong core principles with our fifty years of manufacturing experience, this cooperation represents a major turning point in India's electrification path. Our shared goal is to establish new standards for the Indian EV industry. These new outlets are unique in that they follow the 4S standard for sales, servicing, supercharging, and spares. This all-encompassing strategy guarantees a complete client experience and reflects our goal of giving the next generation of people a cleaner, greener, and more promising future. We are promoting a sustainable ecosystem that is advantageous to all parties by fusing cutting-edge technology with environmentally friendly methods. Our joint efforts represent a significant advancement in building a sustainable electrified future, resonating with OSM's vision of innovation, excellence, and eco-friendliness.