Mercedes-Benz USA appoints a new Head of Sales & Marketing for Mercedes-Benz Vans NA

Atlanta, United States- Mercedes-Benz USA (MBUSA)., has announced a leadership transition within its North American operations. Effective September 1, Mr. Jee-Seop Kim will take over as Head of Sales & Marketing for Mercedes-Benz Vans North America. He succeeds Mr. Heike Scheuble, who will retire on September 2 after an accomplished career spanning over 40 years with Mercedes-Benz.

Mr. Dimitris Psillakis, President and CEO of Mercedes-Benz USA, said, "We thank Heike for her outstanding commitment and significant contributions to the brand throughout her tenure. We wish Heike all the very best in her retirement and look forward to welcoming Jee-Seop into this crucial role. We are confident that his professional expertise and proven leadership skills will help drive continued success for Mercedes-Benz Vans in North America to best serve the needs of our dealer partners and customers."

Heike Scheuble is retiring after an impressive career spanning more than four decades with Mercedes-Benz, beginning in 1980 at Daimler-Benz. Over the years, she held numerous leadership roles across Europe and the U.S., making a lasting impact in areas such as warranty, product management, and aftersales. Since joining the Mercedes-Benz USA Vans team in 2015, Scheuble has been instrumental in driving sustained profitable growth, building a high-performing and diverse team, launching innovative aftersales strategies, and strengthening relationships with customers and dealers alike.

Succeeding her, Jee-Seop Kim steps into the role of Head of Sales & Marketing, Mercedes-Benz Vans North America, bringing with him over 20 years of international leadership experience with the brand. Since joining Mercedes-Benz in 2002, Kim has held key positions in sales, aftersales, and customer service across the U.S., Germany, and Korea. As Head of Customer Services at Mercedes-Benz Korea, he led strong aftersales growth and earned several service quality awards. Most recently, since 2023, he has led the Customer Services organization at Mercedes-Benz USA, where he helped stabilize operations, boost growth, and reinforce trust within the dealer network during a time of major industry transformation.