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Tata Motors to Invest $1B in Premium Models
Tata Motors plans to invest $1B in expanding EV lineup, launching the premium Avinya brand in 2026.
Date: January 17, 2025Loading...
Mumbai - Tata Motors Limited., an electric carmaker, aims to expand EV portfolio with a potential investment of over USD 1 billion. The company plans to launch premium Avinya brand in 2026, positioned above its current lineup. Under the Avinya brand, Tata will introduce several models built on JLR’s EMA architecture.
Tata Motors is working on five products, named P1, P2, P3, P4, and P5. The P1, based on the 2022-23 Avinya concept, is in final development stages and is expected to hit showrooms by 2026. With a projected volume of 2.4 lakh units per year, it will be Tata Motors most expensive vehicle to date.
The P2 and P3 models are still awaiting business case approval. The P2 is envisioned as a 4.4-meter SUV, designed to compete in the same segment as the Kia EV3, offering a compact yet feature-rich option for customers. On the other hand, the P3 is planned as a 4.9-meter SUV, positioned as a more premium offering, similar to the Volvo EM90 MPV, catering to those seeking a larger, more versatile vehicle with enhanced luxury and space. Both models remain in the planning stage, pending final business decisions.
Progress has been made on the P4 and P5 models. The P4 is a lifestyle SUV, comparable in size to the Range Rover Sport or Velar, while the P5 is a full-size Range Rover with three rows. Tata Motors may debut the P4 at the upcoming Bharat Mobility Show in New Delhi.
The first model, P1, will be produced at Tata Motors Sanand facility, acquired from Ford India. Future models may be manufactured at the proposed Tamil Nadu facility, though decisions on models beyond P1 are yet to be finalized.
Mr. P B Balaji, Chief Financial Officer at Tata Motors, said, “Avinya is a family of products and not just a single offering. While the go-to-market strategy for the Avinya brand is still being developed, given the expected low volumes, the company is likely to use existing dealers to sell these vehicles.”
