India Tractor Retail Sales Hit Record High

India - Tractor market reached a historic milestone in FY2025-26, with retail sales crossing 10 lakh units for the first time. According to FADA, total tractor retail sales stood at 10,50,077 units, marking an 18.94% increase over 8,82,825 units in FY2024-25.

This strong performance made tractors the fastest-growing vehicle category under FADA during the year, ahead of even larger segments such as two-wheelers and passenger vehicles. The momentum remained steady through the year, with March 2026 retail sales at 82,080 units, up 10.87% year on year. Industry observers attributed the growth to a good southwest monsoon, strong Rabi sowing, and an improving farm economy that supported rural incomes and investment.

Mahindra & Mahindra continued to lead the market in FY2026. Its tractor division sold 249,973 units, up 20.14% from 208,056 units in FY2025, raising its market share to 23.81% from 23.57%. Swaraj, also part of Mahindra & Mahindra, recorded sales of 196,975 units, compared to 165,565 units a year earlier, reflecting 18.97% growth. Its market share remained nearly unchanged at 18.76%. Together, Mahindra and Swaraj sold 446,948 tractors, accounting for a combined market share of 42.57%.

Among other manufacturers, International Tractors Limited (Sonalika) sold 134,030 units in FY2026, up 16.38% from 115,162 units, though its market share slipped to 12.76% from 13.04%. TAFE posted sales of 118,326 units, a 19.21% increase over 99,257 units in FY2025, with market share inching up to 11.27%.

Escorts Kubota delivered one of the strongest performances of the year, with sales rising 30.63% to 114,468 units from 87,631 units. Its market share improved significantly to 10.90% from 9.93%. John Deere India sold 80,086 tractors, up 18.80% from 67,409 units, while its market share remained nearly flat at 7.63%. Eicher Tractors reported sales of 65,215 units, a 14.02% increase from 57,198 units, although its market share declined to 6.21%.

CNH Industrial India also posted robust growth, with sales climbing 31.81% to 47,122 units from 35,746 units in FY2025. Its market share rose to 4.49% from 4.05%, making it one of the strongest gainers in the market. In contrast, the ‘Others’ category saw sales decline 6.24% to 43,882 units, with market share falling sharply to 4.18% from 5.30%.

The FY2026 performance highlights the strength of India’s rural economy and confirms the tractor industry’s growing role in the country’s agricultural and automotive landscape.

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