Tata Motors Unveils Ultra Smart Trucks in South Africa.

Mumbai- Tata Motors Limited, a commercial vehicle manufacturer, in collaboration with its authorized distributor, Tata Africa Holdings Limited, has officially launched its successful line of versatile heavy-duty trucks – the Ultra T.9 and Ultra T.14 – in South Africa. Tailored to meet the growing demand for safer, more intelligent, and environmentally friendly cargo transportation, the Ultra series is well-suited for various conventional and specialized logistics applications, including bakery, FMCG, white goods, agriculture, and construction. Engineered for heightened productivity, the Ultra range boasts best-in-class power, torque, and fuel efficiency, contributing to a lower total cost of ownership (TCO).

The robustly constructed Ultra trucks feature a walk-through cabin, power steering, dashboard-mounted gear lever, booster-assisted clutch, and a mechanically suspended seat, ensuring safe and fatigue-free driving. Powered by Tata Motors' globally proven turbocharged diesel engines – the Ultra T.9 with a 3.3L engine and the Ultra T.14 with a 5.0L engine – these vehicles offer a reliable solution for efficiently transporting heavy loads across long distances and challenging terrains. Equipped with parabolic suspension for robust and uninterrupted operations, the trucks also come with Tata Motors' flagship connected vehicle system, Fleet Edge, facilitating efficient fleet management and enhancing overall productivity.

Mr. Anurag Mehrotra, Head of International Business at Tata Motors Commercial Vehicles said, Tata commercial vehicles have established a strong reputation over the last three decades, known for their exceptional functionality, high productivity, unmatched comfort, advanced connectivity, and unparalleled performance. We continue to set new benchmarks with smarter and future-ready products across various vehicle segments. The introduction of the latest Ultra range in South Africa signifies a milestone in freight transportation, offering trucks built on the internationally recognized Ultra platform. These vehicles are engineered to meet diverse applications, delivering higher performance, vehicle utilization, uptime, and increased revenues. Our commitment is to empower our customers in South Africa to succeed, and the launch of the Ultra range is a significant step toward fulfilling this commitment.

Mr. Mehrotra highlighted the design of products and services tailored to meet the specific requirements of discerning South African fleet operators, addressing the need for both power and fuel efficiency while prioritizing driver safety and comfort. The new range underwent extensive testing in South Africa to ensure it meets customer expectations.

Mr. Len Brand, Managing Director of Tata Africa Holdings Limited said, We are thrilled to announce the launch of two new trucks to the Tata commercial vehicle lineup. This aligns seamlessly with our commitment as a partner to Tata Motors and their vision for South Africa. The introduction of these innovative products to the South African transport sector serves as a catalyst in our ongoing efforts to secure a more significant market share. We are excited about the potential these new offerings bring and the positive impact they will have on our presence in the region.

Emphasizing their robust network of 90 touchpoints, Mr. Brand highlighted their focus on providing convenient and comprehensive support to customers, with a strong dedication to delivering on their uptime promise. He assured customers of complete satisfaction and emphasized their contribution to innovation and reliability in the South African commercial vehicle landscape in collaboration with Tata Motors.