Mumbai - Tractors and Farm Equipment Ltd (TAFE)., an agricultural machinery manufacturer, has set an ambitious target to sell over 200,000 tractors in the financial year 2025-26. This marks a significant leap from the 175,000 units it sold in FY25, as the company ramps up efforts to accelerate growth.
TAFE’s aggressive sales target is underpinned by a combination of new product launches and a ramp-up in manufacturing operations. The company expects to outpace the overall tractor industry’s growth, supported by stronger market positioning and technology adoption.
A key element of TAFE’s renewed strategy is its strengthened hold over the iconic Massey Ferguson brand. In a significant development, the company has secured exclusive brand rights for Massey Ferguson in India, Nepal, and Bhutan through an out-of-court settlement with its longtime partner, US-based AGCO Corporation.
The settlement not only grants TAFE full ownership of the Massey Ferguson brand in these regions but also includes access to associated technologies, including electric tractors and precision agriculture tools. These capabilities are expected to play a vital role in TAFE’s product diversification and long-term competitiveness.
As part of the agreement, TAFE will repurchase AGCO’s 20.7% equity stake in the Indian operations for $260 million, bringing full ownership under the Amalgamations Group, one of Chennai’s prominent industrial conglomerates.
TAFE is already witnessing strong sales momentum. In May 2025, the company sold 17,767 tractors, reflecting a 12.4% year-on-year growth in domestic sales. Sources indicate that the company is leveraging market intelligence and evolving customer needs to stay ahead of competition and ride the wave of rural mechanization.
With a sharpened focus on innovation, strategic autonomy, and market expansion, TAFE is positioning itself as a dominant force in India's farm machinery space for the years ahead.
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