Yokohama Rubber build Tire Plant in Mexico

The Tire plant in Mexico will increase production capacity for the North American market.

Hiratsuka, Japan/ Mexico- The Yokohama Rubber Co., Ltd., they started the construction of its new passenger car tire plant in Mexico on 15th April 2024, At the ceremony was attended by many local government officials and representatives from the local community, including Coahuila Governor Manolo Jiménez Salinas and Saltillo Mayor Jose Maria Fraustro Siller. From Yokohama Rubber, Chairman & CEO Masataka Yamaishi and Member of the Board and Senior Managing Officer & Co-COO Nitin Mantri were joined by Shinichi Takimoto, Chairman and CEO of Yokohama Corporation of North America (YCNA), a Yokohama Rubber tire sales subsidiary, and Jeff Barna, President, and CEO of Yokohama Tire Corporation (YTC), a US-based tire sales subsidiary.

The plant is located at Alianza Industrial Park, Saltillo, Coahuila, Mexico with the site area of Approx. Approx. 610,000 square meters and production capacity is 5 million tires.

Mr. Masataka Yamaishi Chairman & CEO and Mr. Jeff Barna, President, and CEO of Yokohama Tire Corporation (YTC), expressed their gratitude in advance for the many efforts to be made in the plant’s construction and mentioned the plant’s importance to localizing Yokohama Rubber’s business in the North American market. The new plant will increase Yokohama Rubber’s tire production capacity in North America, enabling the Company to meet an expected increase in future demand in the region with tires produced locally in the region. The Mexico plant will have an annual production capacity of 5 million tires. Construction will begin during the second quarter of 2024, with production scheduled to start in the first quarter of 2027. The Company will also consider expanding the plant in the future.

In Yokohama Rubber's three-year medium-term management plan, Yokohama Transformation 2026 (YX2026), the consumer tire focuses on maximizing sales of high-value-added tires. This includes expanding sales of the ADVAN and GEOLANDAR brands, as well as winter tires and 18-inch and larger tires. The plan also emphasizes "Product and Regional Strategies" to strengthen tire development, supply, and sales tailored to specific regional market trends.