Lohia Auto Launches 'Youdha' EV Brand, Aims for 300,000 Units by 2027

Lohia Auto introduces the Youdha brand with L5 electric vehicles for urban, semi-urban, and logistics needs, to expand India’s E3W market.

New Delhi - Lohia Auto., a part of Zuperia Auto Private Limited.,an electric automobiles manufacturer, has expanded its EV portfolio with the launch of its new brand, Youdha. The company aims to manufacture and sell 300,000 units of Youdha electric vehicles by 2027, positioning itself as a key player in India’s rapidly growing electric three-wheeler (E3W) market. To support these ambitious goals, Lohia Auto has announced a ₹200 million investment, which will fuel the brand’s expansion efforts.

Youdha’s initial product lineup features two L5 electric vehicles: the E5 Passenger and the E5 Cargo, both tailored to address the varying needs of urban, semi-urban, and logistics sectors. The E5 Passenger, priced at ₹3.80 lakh, is specifically designed for commuter convenience in densely populated areas, offering an efficient and spacious solution for urban and semi-urban travel.

It is equipped with a 10kW battery, which provides an impressive claimed range of up to 160 kilometers on a single charge, making it an ideal choice for daily commuting. Additionally, the E5 Passenger is designed to be fully charged at home in 4-6 hours, ensuring ease of use for city dwellers without requiring access to a public charging infrastructure.

Mr. Ayush Lohia, CEO of Youdha, said, "At Lohia Auto, our commitment has always focused on innovation and reliability. For over a decade, we have been delivering mobility solutions with excellence, building a legacy that empowers lives and connects communities. Now, we are taking the next step - one that defines the future and paves the way for progress."

"With Youdha, we are not just creating electric three-wheelers; we are empowering India’s real warriors. Our mission is to honor those who work tirelessly for their families, achieve their dreams, and move forward with determination. Youdha symbolizes strength, resilience, and progress - a brand inspired by leadership and dedicated to creating a sustainable future for all."